TOPIC 3 | Better collaboration between the entire value chain for healthier bottom lines | International Label Conference 2016

 

Here’s a deceptively simple question: What company brought you the iPhone?

If you said Apple you’re correct, of course — but that answer fails to account for the highly collaborative process required to produce a game-changing gadget. In reality, that phone in your pocket would not have gotten there were it not for dozens, if not hundreds, of collaborations between the tech giant and its partners around the world.

The ability to take the long view rather than fixate on short-term objectives may mark the difference between sturdy and shaky collaborations. And that difference may make all the difference when it comes to innovation.

Trust, after all, is essential in any business arrangement, but a genuine spirit of togetherness in a small group – even among companies whose strategic interests may at times conflict – is a different thing altogether, and can pay huge dividends.

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