World Population & Ground Water

Feeding the World

By 2050 we’ll need to feed two billion more people. How can we do that without overwhelming the planet?

illustrate of world map

How the Consumer Packaged Goods Industry is gonna handle this?

When we think about threats to the environment, we tend to picture cars and smokestacks, not dinner. But the truth is, our need for food poses one of the biggest dangers to the planet.

Agriculture is among the greatest contributors to global warming, emitting more greenhouse gases than all our cars, trucks, trains, and airplanes combined—largely from methane released by cattle and rice farms, nitrous oxide from fertilized fields, and carbon dioxide from the cutting of rain forests to grow crops or raise livestock. Farming is the thirstiest user of our precious water supplies and a major polluter, as runoff from fertilizers and manure disrupts fragile lakes, rivers, and coastal ecosystems across the globe. Agriculture also accelerates the loss of biodiversity. As we’ve cleared areas of grassland and forest for farms, we’ve lost crucial habitat, making agriculture a major driver of wildlife extinction.

The environmental challenges posed by agriculture are huge, and they’ll only become more pressing as we try to meet the growing need for food worldwide. We’ll likely have two billion more mouths to feed by mid-century—more than nine billion people. But sheer population growth isn’t the only reason we’ll need more food. The spread of prosperity across the world, especially in China and India, is driving an increased demand for meat, eggs, and dairy, boosting pressure to grow more corn and soybeans to feed more cattle, pigs, and chickens. If these trends continue, the double whammy of population growth and richer diets will require us to roughly double the amount of crops we grow by 2050.

Ground Water Stress

Water is essential to human, plant, and animal survival. From huge cities to tiny villages, about 50% of the world’s population depends on groundwater every day.

So what’s the problem? Well, while groundwater is the most abundant source of fresh water on earth, it remains a hidden resource. We often know where to locate it, but what really keeps it “hidden” is the limited amount of data on its availability, quantity and quality. In other words: we often have insufficient real insight in the water below.

Now it’s time to uncover the mysteries behind the great resource of groundwater!


Visit the #HiddenResource campaign website:


Further Sources: National Geographic