Kirsi Seppäläinen | Vice President | Strategic projects, Biomaterials Division, Stora Enso
Speaker at the 12th INTERNATIONAL LABEL CONFERENCE 2018
What a tree can do –
Innovation as enabler for circular economy
“We have used trees and pulp for paper for many centuries. However, this sustainable and renewable raw material can do much more. New technologies help us to separate the valuable fractions of the tree more efficiently and use them into applications replacing current fossil-based materials – products that are renewable, reusable and recyclable. The components of the tree: cellulose, hemi-cellulose and lignin can create applications replacing plastics, carbon fibres, polyester, phenols – almost anything that is made from fossil-based materials today.”
Member of Biomaterials division management team since March 2012. Responsible strategy process, various strategic projects, marketing communications,branding and multisite certification. Prior to this position managerial responsibilities in communications, marketing and sustainability at Stora Enso, Metsä-Botnia, Uponor and Helvar Merca Group with international focus. Stora Enso Pathbuilders’ programme 2012-2013 and Pathbreakers’ programme in 2015, both programmes focusing on strategy and innovation with IMD.
About Stora Enso
Part of the bioeconomy, Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper globally. Our customers include packaging producers, brand owners, paper and board producers, publishers, retailers, print houses, converters, and joinery and construction companies. Stora Enso has some 26 000 employees in over 30 countries. Our sales in 2017 were EUR 10 billion, with an operational EBIT of EUR 1 billion.
We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Our materials are renewable, reusable and recyclable, and form the building blocks for a range of innovative solutions that can help replace products based on fossil fuels and other non-renewable materials. Biomaterials division offers a wide variety of pulp grades to meet the demands of paper, board, tissue, textile and hygiene product producers. We also develop new ways to maximise the value extractable from the wood as well as other kinds of lignocellulosic biomasses. The extracted sugars and lignin hold potential for use in a range of applications.
For more information please visit: www.storaenso.com