BETTER ENTREPRENUERSHIP

Where are the heroes of our future?

The psychology of entrepreneurship can be better understood by comparing it to the hero‘s adventure in mythology because myths are often seen as symbolic representations of the psyche. The hero and the entrepreneur are found to be similar in their respective adventures, a three-part sequence of separation from the community, initiation into new creative powers and a return to the community with a boon for his fellow citizens. Both are creative, curious, energetic risk-takers who are guided by mentors. Entrepreneurship can be seen as a manifestation of a universal human psychological condition, the desire for individual creativity.

Where are the heroes of our future?

Economy needs creativity and creativity needs freedom.