The Challenges of the Future – the topic of the 11th International Label Conference

The Challenges of the Future – the topic of the 11th International Label Conference

Consumer Packaged Goods, in brief CPG, constitute a market that is growing steadily but is also subject to rapid changes, as it is shaped by market saturation, strong competition, environmental and health awareness, brand diversity, short product life cycles and strict regulations.

The CPG market is a fiercely competitive and fast moving sector with a low profit margin depending on efficient procedures regarding profitability and competitive differentiation. This sector constantly faces new challenges. Keywords are: brand change, market segmentation, niche products, sustainable packaging, customer-friendly product delivery, and globalisation. Depending on the kind of manufactured products and the regions where they are produced and sold, each sector faces its own specific challenges, which range from different global economic conditions and fluctuating supply and demand to growing competitive and cost structures.

The food and semi-luxury product industry covers food production and sale. It encompasses a range of activities, which include agriculture, packaging, sales, marketing and retail. Entrepreneurial challenges include the handling of manufacturing waste, product tracking systems, and dealing with raw materials. Of course, legal requirements, directives and guidelines must be adhered to as well.

We try to get better and improve every day. However, the accelerating change of paradigm has set a new tone and has introduced new rules to the “game” in the markets.

Just Better

How does the world and, as a result, the world of Consumer Packaged Goods change? And what should we all do to create a better immediate and distant future of Consumer Packaged Goods together? These are the questions that will be dealt with at the

11th International Label Conference

from 16 – 18 March 2016

in Zell am See | Austria.



We all try every day to deliver brilliant performances, develop new markets, launch innovations on the market and increase sales. An unstoppable and inescapable drive. Always striving for more. Things should get better and suddenly we find ourselves in an optimisation spiral. Get better – in a world full of smaller items that grow in complexity with every innovative step. Major challenges are confronting the industry today: increasingly shorter innovation cycles, greater flexibility, scarcer resources and fiercer competition. This means that, in order to remain fit for the future, companies need to boost their productivity while at the same time using fewer resources.

For a long time, the industrial world was very clearly structured. Companies were able to depend on the principles of ‘cost advantages in production due to size and volume’ and ‘cost synergies with a broad portfolio of products’. This situation has undergone a fundamental change as globalisation has progressed, resources become increasingly scarce and major technological advances are made. Companies are required to produce more quickly, with a higher quality and at a lower price, as well as to act in a more forward-looking way. Value added chains today extend beyond the confines of a single location or company, past country borders and across time zones.

This heightened level of dynamism on international markets is driving a phenomenon familiar to group companies and organisations even more: simultaneous cooperation and competition between organisations. Organisations are increasingly finding themselves both competing with each other, e.g. for resources or customers, while at the same time having to cooperate with each other, e.g. when carrying out a joint, large-scale project. This is increasing the complexity of relationships between organisations. Up to now, the focus of organisational science has primarily been on analysing the dynamics within individual companies. This focus is now shifting more to issues relating to the coordination and linking of several organisations. It will only be possible to manage this trend by adopting a strategic ‘coopetition’ approach.

All the while, this paradigm shift asks big questions of entrepreneurs that are fearless, ready to take risks and lead the way. Companies of the future will need strong personalities and clear standpoints that will also need to be communicated. Many have lost touch with their core. They need to rediscover it. The question now is not if you should adapt or get involved, but how. Where will the optimisation spiral take us? And how can you just get better?

Demographics & Key Facts

  • 16 Speakers from worldwide leading FMCG companies of 4 continents
  • 6 Speakers from renowned international organizations
  • 250 participants from more than 25 nations
  • For the 2014 conference season, 92% of participants rated the meeting quality “Excellent” or “Very Good” in a survey completed by approximately 80% of all attendees
  • Meet the entire supply chain of the fast moving consumers goods industry
  • Brand owners, designers, printers, converters, machinery & equipment, varnish, glue & colour producers, opinion leaders


Why You should participate?

  • There are many reasons why to participate in the International Label Conference
  • Our conference offers unparalleled networking opportunities with peers worldwide, groundbreaking insights from keynote speakers, international perspectives on management and consumers goods packaging trends, and a showcase of innovative resources. The conference is the place to uncover the big ideas that will propel your business to the next level
  • There is no other event like the international label conference, where the FMCG community unites to discuss essential topics ranging from management to technology, and supply chain management to collaborations.