water girl


Without water, neither small businesses nor major global industries can function.

Not family farms or major agribusinesses. Not energy production facilities or computer manufacturers or steel companies. Similarly, poor water quality, or limited or unreliable access to water means higher costs for all businesses – and all consumers. Water scarcity means greater risks for a community’s long-term viability and a negative impact on their competitiveness. It also means that a community’s ability to grow and create jobs is at risk. Regardless of whether water has become the new oil, one thing is certain: water is ironically both taken for granted and serves as the engine of our economy. If not properly managed, water scarcity will directly affect the local ability to grow and create jobs.

Economic Implications of Water Scarcity and Shortages.

Right now, many companies already consider water resources when making decisions about where to invest or locate facilities. And they are giving preference to areas where water risks are lowest. These businesses understand what policymakers are now coming to realize: When water resources are unhealthy or unreliable, businesses cannot grow and cannot hire or sustain a workforce. Local commerce suffers, incomes decline, tax revenues fall. The effects are very real and they are felt immediately and acutely.

Mehmet PIRILTI copy

MEHMET PIRILTI | Group Marketing Director | ANADOLU EFES

Speaker at 11th International Label Conference

Better Collaboration

Economics & Psychology (Double Major), Leadership (Minor); Claremont McKenna College MBA, Strategy (Minor); Peter F. Drucker Graduate School of Management

Strategic senior marketer with 10+ years of experience in highly competitive and various levels of restricted markets. Currently he is reflecting his experience gained by leading the no.1 FMCG brand in Turkey to international markets including Russia, CIS, East Europe, and MENA.

During his career Mehmet specialized in brand revitalization, touchpoint enhancement, and shelf impact. He has led many launch, re-launch, and NPD projects and now he is also providing consultance to different teams across the company specifically on packaging subject.


Refreshing around 660mn consumers in markets with low per capita consumption…

Anadolu Efes produces and markets beer, malt and non-alcoholic beverages in a wide geographical area comprising of Turkey, Russia, the Commonwealth of Independent States (CIS), Europe, Central Asia and the Middle East.