INTRODUCING & WELCOME : Jim NORDMEYER | Vice President of Global Sustainability | O-I (Owens Illinois)

Jim Nordmeyer is Vice President of Global Sustainability, at Owens-Illinois Inc. (NYSE: OI). He is based at the company’s world headquarters in Perrysburg, Ohio.


As Vice President, Nordmeyer has responsibility for development and execution of O-I’s global sustainability strategy. This strategy aligns with O-I’s customers growing interest on sustainability, enhances business performance and supports the long-term growth of the organization.  Jim works collaboratively with internal and external stakeholders defining the priorities and resource requirements needed to drive sustainability throughout the organization. Additionally, he serves as the internal leader and “go to” expert for sustainability, monitoring emerging trends, programs and issues, and communicating and educating others on sustainability topics.

Nordmeyer joined O-I in 2006 and has held multiple roles including: Vice President, North America Supply Chain; Vice President Global ERP systems; Vice President, Global Business Processes; and most recently led the integration of the Vitro Food and Beverage business acquisition.

Before joining O-I, Nordmeyer spent 28 years in the chemicals and plastics industry with PolyOne, The Geon Company and BFGoodrich in various roles from environmental compliance to Director of Operations.

Nordmeyer is green belt certified in Lean Six Sigma and holds a Bachelor of Science in chemical engineering from Rose-Hulman Institute of Technology in Terre Haute, IN.


O-I (Owens-Illinois)

As the world’s leading glass container manufacturer, O-I has more than a century of experience crafting pure, sustainable, brand-building glass packaging for many of the world’s best-known food and beverage brands. We are proud to provide high quality glass packaging for beer, wine, spirits, food, non-alcoholic beverages, cosmetics and pharmaceuticals. We also produce beautiful tableware and stemware for household use.


Our belief in glass is so strong that we started a movement to transform the way people think and feel about glass– Glass Is Life™. Hundreds of thousands of people around the world have been inspired to celebrate the benefits of glass including taste, health, quality, brand-building potential, and sustainability.


With an unparalleled impact spanning 79 plants in 23 countries, O-I is the only truly global maker of glass packaging.

Presentation Title

A Clear View from the Outside In: Glass in the Circular Economy


Katja Hansen | External Advisor | EPEA

Katja Hansen is a practitioner, executive trainer, mentor and author in product & process innovation and infrastructure development using the Cradle to Cradle (C2C) Design framework that forms the basis for the Circular Economy. She has organized innovation projects with companies, NGOs, and international agencies since 1992, and continuing today.

Her extensive experience with EU innovation projects started in 1992 when she was appointed Scientific Director of a European Commission sponsored project for transferring water recycling and algae production technologies from China to Brazil. The systems today are used by more than ten thousand residents on the island nation of Haiti. The projects recycle nutrients for aquaculture and agricultural production while purifying wastewater to European discharge standards. The projects were the first to demonstrate the poverty alleviation element of Cradle to Cradle® methodologies. Her resulting co–‐authored publication “Guide to Wastewater Recycling in Tropical Climates” was the first publication to be published by the European Commission on water recycling in such regions. http://www.hamburger–‐

From 2009–‐2012, she managed the Cradle to Cradle Islands project for EPEA, an EU Interreg IVB project to develop innovative solutions in the field of energy, water and materials, using Cradle to Cradle® principles as a guide .

She is conceptual founder of the published Nutrient Certificate concept, also known as Material Passports, which is a key tool for materials banking. She co–‐developed a €10 million EU Horizon2020 R&D initiative on Buildings as Material Banks .

She co–‐created the Carlsberg Circular Community (CCC) announced at the 2014 World Economic Forum at Davos. The CCC is among the largest Cradle to Cradle and circular economy supplier communities, with combined revenues exceeding $30 billion http://we–‐–‐stories/carlsberg–‐circular–‐communit.html .

She works as a senior consultant with EPEA Internationale Umweltforschung, is the chief scientific advisor to the Cradle to Cradle e.V. and a research fellow at Technische Universität München as well as lecturer for the EMF/Bradford CE executive training course.

She is Director of the Healthy Printing Alliance, a network aiming to optimize print products so they can be recycled safely and returned to the environment as resources

She has a degree in environmental engineering and has specialised expertise in for example bio–‐based materials, wastewater re–‐use and soil quality in urban environments, as well as how to improve indoor environmental quality.

Presentation Title
Upcycling Packaging with Cradle to Cradle Design

Presentation Abstract
The speech will describe how the Cradle to Cradle Design Protocol transforms the design of products & packaging by focusing on positive impacts instead of minimizing negative impacts. Examples range from buildings that improve the productivity of occupants to the Carlsberg Circular Community of packaging suppliers and the Healthy Printing Alliance of buyers and suppliers. A systemic change toward circular value chains requires all actors in the supply network to work together to drive that change.


EPEA Internationale Umweltforschung GmbH


EPEA Internationale Umweltforschung (Environmental Protection Encouragement Agency) was founded in 1987 by Dr. Michael Braungart. As an internationally active scientific research and consultancy institute we work with actors and companies from economy, politics and science and support them in the introduction of circular processes. We combine chemistry, biology and environmental science with product optimization and product development. We look beyond borders – and begin there with our work.

Our headquarter is located in Hamburg in the historic building of the Patriotic Society. We have satellites and subsidiaries worldwide – among others in the Netherlands, Taiwan and Switzerland.



Kirsi Seppäläinen | Vice President | Strategic projects, Biomaterials Division, Stora Enso


What a tree can do –

Innovation as enabler for circular economy

“We have used trees and pulp for paper for many centuries. However, this sustainable and renewable raw material can do much more. New technologies help us to separate the valuable fractions of the tree more efficiently and use them into applications replacing current fossil-based materials – products that are renewable, reusable and recyclable. The components of the tree: cellulose, hemi-cellulose and lignin can create applications replacing  plastics, carbon fibres, polyester, phenols – almost anything that is made from fossil-based materials today.”

Kirsi Seppäläinen


Member of Biomaterials division management team since March 2012. Responsible strategy process, various strategic projects, marketing communications,branding and multisite certification. Prior to this position managerial responsibilities in communications, marketing and sustainability at Stora Enso, Metsä-Botnia, Uponor and Helvar Merca Group with international focus. Stora Enso Pathbuilders’ programme 2012-2013 and Pathbreakers’ programme in 2015, both programmes focusing on strategy and innovation with IMD.

About Stora Enso

Part of the bioeconomy, Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper globally. Our customers include packaging producers, brand owners, paper and board producers, publishers, retailers, print houses, converters, and joinery and construction companies.  Stora Enso has some 26 000 employees in over 30 countries. Our sales in 2017 were EUR 10 billion, with an operational EBIT of EUR 1 billion.

We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Our materials are renewable, reusable and recyclable, and form the building blocks for a range of innovative solutions that can help replace products based on fossil fuels and other non-renewable materials.  Biomaterials division offers a wide variety of pulp grades to meet the demands of paper, board, tissue, textile and hygiene product producers. We also develop new ways to maximise the value extractable from the wood as well as other kinds of lignocellulosic biomasses. The extracted sugars and lignin hold potential for use in a range of applications.




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Circular Economy needs groundbreaking innovations and processes. A challenge for the whole packaging industry.

2025 seems to be still a long way off. Seven years. However, the Circular Economy Law is underestimated. It will take a huge toll on every single participant in the supply chain if you do not know the real challenge. Innovative processes, smart new materials, disruptive techniques – and much more is required. All that will be necessary. And if the traditional industry does not take on these challenges, others will. If we do not move today, we will abruptly find ourselves in the future.

And then these 7 remaining years will seem like 7 seconds to us. But to face such a huge challenge requires close, open and transparent cooperation along the supply chain. Single and island solutions are not going to be the approbate agent.

In this sense, we invite you all to go with us the way of the future.

The Circular Economy Package (CEP) contains all sorts of legal pitfalls with its demarcation questions, notification and permission requirements, specifications and quotas. For small and medium-sized enterprises, it brings legal challenges in particular. Therefore, anyone wishing to fulfill the comprehensive duties of the CEP needs tailor-made solutions.

The CEP serves the sustainable improvement of environmental and climate protection as well as resource efficiency in waste management. The CEP entered into force on 1 June 2012 and was last amended on 1 June 2017. It is supplemented and concretized by a large number of statutory ordinances: For example, the Waste Catalog Ordinance determines which wastes are hazardous. The Packaging Ordinance regulates the obligation to take back sales packaging that is generated by the private consumer.

The CEP  extended the fine. Under no circumstances should the obligations under the Closed Substance Cycle Act be ignored, since fines of up to € 100,000 can be threatened for various offenses.

Five-level waste hierarchy

At the heart of the Law is a new five-level waste hierarchy designed to ensure that priority is given to the best option from the environmental point of view. According to this, all concrete statutory ordinances based on the CEP Law must first promote waste prevention, followed by these levels in the hierarchy:

  • preparation for reuse
  • recycling
  • energy recovery
  • disposal.

In addition to environmental impacts, technical, economic and social consequences must also be taken into account.

Mülldeponie mit Plastik, Kunststoff, Verpackungen

Improving resource efficiency – enhancing recycling

The CEP envisages an increase in the recycling rate for municipal waste of at least 65% by 2020 (for paper, metal, plastic and glass) and a recycling rate of at least 70% for construction and demolition waste. In addition to the already general separation obligations for glass, paper, metals and plastics, since January 1, 2015, a separate obligation to hold biowaste (bio bin) applies.

Commercial collections of private waste disposal companies

Commercial collections of private waste disposal companies must not “jeopardize” the functioning of the public waste disposal carriers under the new Circular Economy Act and also do not significantly impair their planning reliability and organizational responsibility. With the new CEP municipalities would therefore have the right to prohibit collections of private companies in order to carry them out themselves.


Decisive for the transport of waste is the hazard potential of the waste. The transport of non-hazardous waste must always be reported, and hazardous waste is subject to a permit.

The 12th International Label Conference offers answers and pragmatic approaches to be fit for 2025 in the coming years.

Join us!

Let’s move forward towards a Circular Economy.

Registration already in progress here