INTRODUCING & WELCOME: Kirsi SEPPÄLÄINEN | Stora Enso at 12th “THE CONFERENCE”

Kirsi Seppäläinen | Vice President | Strategic projects, Biomaterials Division, Stora Enso

Speaker at the 12th INTERNATIONAL LABEL CONFERENCE 2018

What a tree can do –

Innovation as enabler for circular economy

“We have used trees and pulp for paper for many centuries. However, this sustainable and renewable raw material can do much more. New technologies help us to separate the valuable fractions of the tree more efficiently and use them into applications replacing current fossil-based materials – products that are renewable, reusable and recyclable. The components of the tree: cellulose, hemi-cellulose and lignin can create applications replacing  plastics, carbon fibres, polyester, phenols – almost anything that is made from fossil-based materials today.”

Kirsi Seppäläinen

Kirsi2

Member of Biomaterials division management team since March 2012. Responsible strategy process, various strategic projects, marketing communications,branding and multisite certification. Prior to this position managerial responsibilities in communications, marketing and sustainability at Stora Enso, Metsä-Botnia, Uponor and Helvar Merca Group with international focus. Stora Enso Pathbuilders’ programme 2012-2013 and Pathbreakers’ programme in 2015, both programmes focusing on strategy and innovation with IMD.

About Stora Enso

Part of the bioeconomy, Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper globally. Our customers include packaging producers, brand owners, paper and board producers, publishers, retailers, print houses, converters, and joinery and construction companies.  Stora Enso has some 26 000 employees in over 30 countries. Our sales in 2017 were EUR 10 billion, with an operational EBIT of EUR 1 billion.

We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Our materials are renewable, reusable and recyclable, and form the building blocks for a range of innovative solutions that can help replace products based on fossil fuels and other non-renewable materials.  Biomaterials division offers a wide variety of pulp grades to meet the demands of paper, board, tissue, textile and hygiene product producers. We also develop new ways to maximise the value extractable from the wood as well as other kinds of lignocellulosic biomasses. The extracted sugars and lignin hold potential for use in a range of applications.

 

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For more information please visit: www.storaenso.com

INTRODUCING & WELCOME: Kirsi SEPPÄLÄINEN | Stora Enso

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Kirsi Seppäläinen | Senior Vice President | Communications, Biomaterials division, Stora Enso

Speaker at the 11th INTERNATIONAL LABEL CONFERENCE 2016

Biomaterials

 

Born 1964, Master of Arts, Finnish citizen. Member of Biomaterials division management team since March 2012. Responsible for communications, marketing communications, multisite certification and until November 2014 also sustainability for Biomaterials division. Prior to this position managerial communications and sustainability positions at Stora Enso, Metsä-Botnia, Uponor and Helvar Merca Group with international focus. Stora Enso Pathbuilders’ programme 2012-2013 and Pathbreakers’ programme in 2015, both programmes focusing on strategy and innovation with IMD.

About Stora Enso

Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wooden constructions and paper on global markets. Our aim is to replace fossil based materials by innovating and developing new products and services based on wood and other renewable materials. We employ some 26 000 employees in more than 35 countries, and our sales in 2015 were EUR 10.0 billion. Stora Enso shares are listed on the Helsinki and Stockholm stock exchanges.

Stora Enso Biomaterials division offers a variety of pulp grades to meet the demands of paper, board, tissue, textile and hygiene producers. We also develop new ways to maximise the value extractable from wood, as well as other kinds of non-food-based biomass. Sugars and lignin hold potential for use in applications in the specialty chemical, construction, personal care and food industries. We have a global presence with operations in Brazil, Finland, Laos, Sweden, Uruguay and the USA.

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For more information please visit: http://biomaterials.storaenso.com/

Better Entrepreneurship | 11th International Label Conference 2016

Where are the heroes of our future?

The psychology of entrepreneurship can be better understood by comparing it to the hero‘s adventure in mythology because myths are often seen as symbolic representations of the psyche. The hero and the entrepreneur are found to be similar in their respective adventures, a three-part sequence of separation from the community, initiation into new creative powers and a return to the community with a boon for his fellow citizens. Both are creative, curious, energetic risk-takers who are guided by mentors. Entrepreneurship can be seen as a manifestation of a universal human psychological condition, the desire for individual creativity.

 Where are the heroes of our future? Economy needs creativity and creativity needs freedom.

 

Wo sind die Helden unserer Zukunft?

Man versteht die Psychologie des Unternehmertums besser, wenn man sie mit dem Abenteuer von Helden in der Mythologie vergleicht, denn Mythen sind häufig als symbolische Darstellungen der Psyche zu verstehen. In Bezug auf ihre Abenteuer besteht zwischen Helden und Unternehmern eine gewisse Ähnlichkeit. Die Abfolge besteht jeweils aus drei Teilen: die Trennung von der Gemeinschaft, die Entwicklung neuer schöpferischer Kräfte und die Rückkehr in die Gemeinschaft mit einer Belohnung für ihre Mitbürger. Bei beiden handelt es sich um kreative, neugierige und tatkräftige Hasardeure, die von einem Mentor angeleitet werden. Das Unternehmertum lässt sich als Manifestation eines universellen psychologischen Zustands des Menschen, den Wunsch nach individueller Kreativität, betrachten.

 Wo sind die Helden unserer Zukunft? Die Wirtschaft braucht Kreativität, und Kreativität erfordert Freiheit.

COME AND JOIN US AT THE 11th INTERNATIONAL LABEL CONFERENCE 2016 and FIND OUT

REGISTER NOW

11th International Label Conference from 16.- 18. March 2016 in Zell am See | Austria

Do you know something really cool happening in the consumer packaged goods industry right now? Is there a person or process that has blown your mind recently with ist innovation and positive impact on the business? Now is your chance to recognize them!

Do you know something really cool happening in the consumer packaged goods industry right now? Is there a person or process that has blown your mind recently with ist innovation and positive impact on the business? Now is your chance to recognize them!

Leading brand owners, packaging manufacturers, converters and Designers, key industry stakeholders and more will be in picturesque Zell am See from 16th to 18th March 2016 to share their experiences, research and case studies about how they are creating profitable, innovative and sustainable products, packaging and supply chains.

No matter where you are in the supply chain – from feedstock and material suppliers to converters, brand owners and other end users – the 11th International Label Conference 2016 will give you the opportunity to discuss, network, learn and debate the opportunities, technologies and challenges facing the industry now and in the future.