MEHMET PIRILTI | Group Marketing Director | ANADOLU EFES
Speaker at 11th International Label Conference
Economics & Psychology (Double Major), Leadership (Minor); Claremont McKenna College MBA, Strategy (Minor); Peter F. Drucker Graduate School of Management
Strategic senior marketer with 10+ years of experience in highly competitive and various levels of restricted markets. Currently he is reflecting his experience gained by leading the no.1 FMCG brand in Turkey to international markets including Russia, CIS, East Europe, and MENA.
During his career Mehmet specialized in brand revitalization, touchpoint enhancement, and shelf impact. He has led many launch, re-launch, and NPD projects and now he is also providing consultance to different teams across the company specifically on packaging subject.
Refreshing around 660mn consumers in markets with low per capita consumption…
Anadolu Efes produces and markets beer, malt and non-alcoholic beverages in a wide geographical area comprising of Turkey, Russia, the Commonwealth of Independent States (CIS), Europe, Central Asia and the Middle East.